Digital Marketing Seminar
Purushottam Papatla, Interim Associate Dean and a professor of marketing at Lubar Business School, Wisconsin, USA took the session on Digital Marketing and Big Data where 48 enthusiasts participated. The participants were students, entrepreneurs and learners. The session was held at King’s College, Babarmahal, Kathmandu on March 16, 2017. Sharing ideas about the benefits of social and digital media over the conventional ones like newspapers, televisions, and radios, Papatla also showed how social media have evolved to be the most favored advertising platform for new businesses all over the world.